Good media content has the power to enrich our lives. Its effectiveness is becoming more and more important in a wide variety of fields, such as industry, education, culture, and entertainment. Expectations of its use in the general public are also increasing. Although the word content might be used to refer to a single image or music we use the broader definition of content.

Content is provided to people through adequate output devices such as displays, such that people derive profound pleasure by interacting with it through an appropriate input device. Through these interactions with content on a computational device people can enhance their hedonistic feeling of satisfaction, happiness and excitement. Moreover, content is not always enjoyed alone but often in the company of others (e.g., friends, family, and so on) simultaneously. In these cases, it is necessary to consider the “environment” in which groups of people enjoy the content and “atmosphere” which is generated by the “environment.” Good interactive content has the potential to calm the “atmosphere” and in the process will often make the people in the environment more happy and friendly.

Thus, we focus on non-traditional content areas other than movies, music, and games, conducting comprehensive research on a variety of interactive content which creates new value through interactions with humans, by considering the atmosphere including the content and human. In this context, the focus of our group is in researching new and innovative techniques to interact with novel forms of content with the goal of enhancing the impact, effectiveness and hedonistic feelings of the content to improve and enrich people’s lives. We focus on non-traditional contents along side more traditional content like movies, music and games.

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